Instant Film Will Make Its Comeback
Back in 2008, Polaroid created an uproar in instant film fanatics when they filed for Chapter 11 and announced their decision to cease production of their beloved analog instant film product. It spawned numerous groups and organizations dedicated to the impossible project of saving Polaroid film which stirred the photog community and erupted a social media frenzy. But in the end it was all worth it, because Polaroid will indeed be making it’s comeback.
Under a relaunch of the new corporation, Polaroid made a surprise move at CES by appointed Lady Gaga as their new creative director. This week they’re making even more buzz by announcing a redesigned version of their old instant film cameras.
Dubbed the PIC 1000, Polaroid plans to offer this camera for under $100 in some unique finishes, as shown below.
Supported by a strategic relationship with Summit Global Group, a longtime Polaroid partner, and The Impossible Project, the manufacturer of classic film for Polaroid film cameras, Polaroid will offer a completely redesigned, modern version of the Polaroid OneStep camera, the PIC 1000. The PIC 1000 will be available in a range of fun colors and use classic Polaroid Color 600 Instant Film to produce the brand’s classic white border instant pictures. The Polaroid Color 600 Instant Film will work with both classic and new Polaroid cameras and will be offered in packs of 10 pictures. The new classic PIC 1000 camera and instant color film will be available at national retailers in 2010. -Polaroid Press Release
I’m looking forward to picking one of these up when they hit the streets.